Curated Contemporaneous Content Methodology by Jonathan M. Metsch, DR.P.H.

I taught full time in the Baruch MBA in Health Care Administration program from 1972 to 1975, then was a health care administrator for over thirty years, finishing for seventeen years as President & CEO of LibertyHealth/ Jersey City Medical Center, where we built a replacement safety-net hospital (it took 15 years), played a key role on September 11th, 2001, and once again became a medical school affiliated teaching hospital (having been free-standing for decades).


After retiring from LibertyHealth, I returned to the Baruch program for four years as Adjunct Professor and started writing case studies. I developed case studies based on my CEO experiences. Interestingly case studies on failures provided better Lessons Learned than cases on successes. I also used Harvard Case Studies, and invited “Visiting” Professors to present cases typically related to the new realities of Obamacare, mostly C-Level executives I was still in touch with from my first stint at Baruch. I was very proud of what they had accomplished and shared.


In retirement I have watched health care disruption become so complex that there are few, if any, up-to-date case studies. So I developed a method of “rapid response” content development by curating news articles into a coherent thread, after a topic has called out to me.


Now, my Career Capstone Project is to prepare content that can be used in real-time, meaning they can start a discussion for immediate use in class. .

Here’s my way of developing content bundles:

A. Spend some time looking at the case format at http://doctordidyouwashyourhands.com/

B. To identify topics sign-up for daily automatic health care news feeds. For example:
1. STAT https://www.statnews.com/
2. MedPageToday https://www.medpagetoday.com/
3. Becker’s Hospital Review https://www.beckershospitalreview.com/
4. Healthcare Dive https://www.healthcaredive.com/
5. FierceHealthcare https://www.fiercehealthcare.com/
6. New York Times
7. Hospital Association Daily News Clips

C. Set up Google Alerts https://www.google.com/alerts https://support.google.com/websearch/answer/4815696?hl=en

for example:

CORONAVIRUS: testing; tracing; therapeutics; vaccine deployment; racial disparities; expanding ICU capacity; herd immunity; safe reopening; school safety.

D. Select topics to follow and make a folder for each

E. Then every day from News Feeds and Alerts select articles on your topics and move them to the appropriate folder.

F. When you are inspired to write a content bundle start a Word document, then go to the case folder and select key points from the articles, and cut and paste them to the Word document. As well capture article title, author and hyperlink.

G. Move the key points around until you have created a “story”.

H. Then label each point A,B.C…and move article title, author and hyperlink to footnotes at the end of the case.

I. Then write an introduction to the case.

J. Questions to jonathanmetsch@gmail.com

Jonathan M. Metsch, Dr.P.H.
http://www.mountsinai.org/profiles/jonathan-m-metsch

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